Corporate Social Responsibility

Corporate Social Responsibility

Global Citizenship - Citi Foundation

The Citi Foundation works to promote economic progress and improve the lives of people in low-income communities around the world. We invest in efforts that increase financial inclusion, catalyze job opportunities for youth, and reimagine approaches to building economically vibrant cities. The Citi Foundation's "More than Philanthropy" approach leverages the enormous expertise of Citi and its people to fulfill our mission and drive thought leadership and innovation.

Citizenship in Thailand

Since 2000, Citi Thailand has contributed over US$ 2.5 Million in Citi Foundation grants in support of economic progress and improvement of lives of low-income individuals and communities. We have regularly supported campaigns to raise funds for charitable organizations especially for disasters relief. Citi Thailand staff are active volunteers which is reflected through the strong participation in Citi's annual 'Global Community Day'.

Citi Thailand's key citizenship programs include Literacy Improvement for Better Finance in Thailand (LIF), Citi At-Risk Women Financial Literacy, Citi School Banks, Citi Elephant Nursery and the sponsorship of the U-23 Thai National Soccer Team.

Thailand Citizenship Programs

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"At-Risk Women Financial Literacy" is a workshop that has been educating women at risk in basic personal finance management since August 2008. The program has trained close to 2,800 women to date. Of the total, 85% continued to save regularly and budget their expenditures (after one year of receiving the training, from phase VI follow-up results).

School Banks program has been implemented since November 2010 to provide means for marginalized students to save funds, developing positive attitudes towards saving, and cultivating basic financial skills. The entrepreneurship component was added in the third year in which students learned how to develop and operate small businesses using their savings from the school banks as investment funds. Now in its sixth year, the program has directly reached over 10,000 students from 13 schools in different regions of Thailand. As of June, 2015, the total savings from all schools is over US$162,000 and 50 business groups were created.

From October 2013, the Citi Foundation has provided grants to conduct research projects under the name of "Literacy Improvements for Better Finance in Thailand: LIFT" to determine the current state of financial literacy and document best practices in financial literacy education throughout the country. The program has successfully engaged important stakeholders involved in Financial Literacy. This includes regulators, government banks, commercial banks, civil society, students and schools, labors and farmers. The research finding was unveiled and raised awareness of the importance and current issues of financial literacy in the country.

In 2015, Citi Thailand continued sponsorship of the U-23 Thai National Soccer team for SEA Games, in which they won the 2015 gold medal in Singapore, as part of our effort to build national pride through sport, and encourage active and healthy lifestyles among Thailand's youth. Citi Thailand commenced the sponsorship since 2013 SEA Games in Myanmar and extended through 2014 Asian Games in South Korea and Suzuki cup which the team also won Suzuki Cup last year.

Citi's Elephant Nursery, a project run in partnership with the Golden Triangle Asian Elephant Foundation (GTAEF) and Anantara Resorts & Spas, was created to increase awareness of elephant conservation in Thailand. Citi's donations contributed to the construction of a new play area for the young elephants. Toys in the area are specially designed and selected to teach the young elephants how to have fun without learning dangerous play habits which could put trainers and visitors at risk. To date, several fund raising activities were organised to ensure sustainability of the elephants wellbeing. In the 10th Global Community Day, more than US$ 13,000 was donated to GTAEF from the charity run event. This new fund will go towards research of state-of-the-art electrically fenced roaming area and positive reinforcement training for the baby elephant.